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DESIGNING FOR GROWTH : A DESIGN THINKING TOOL KIT FOR MANAGERS / Jeanne LIEDTKA (2011)
Titre : DESIGNING FOR GROWTH : A DESIGN THINKING TOOL KIT FOR MANAGERS Type de document : texte imprimé Auteurs : Jeanne LIEDTKA ; Tim OGILVIE Editeur : COLUMBIA BUSINESS SCHOOL PUBLISHING Année de publication : 2011 Importance : 227 p. ISBN/ISSN/EAN : 978-0-231-15838-1 Prix : 32 euros Catégories : DESIGN THINKING
INTELLIGENCE COLLECTIVERésumé : Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Contents :
SECTION I| The Why and How of Design Thinking :
... Chapter One : Why Design ?
... Chapter Two : Four Questions, Ten Tools
SECTION II| What is ?
... Chapter Three : Visualization
... Chapter Four : Journey Mapping
... Chapter Five : Value Chain Analysis
... Chapter Six : Mind Mapping
SECTION III| : What if ? :
... Chapter Seven : Brainstorming
... Chapter Eight : Concept Development
SECTION IV : What wows ? :
... Chapter Nine : Assumption Testing
... Chapter Ten : Rapid Prototyping
SECTION V| What works ? :
... Chapter Eleven : Customer Co-Creation
... Chapter Twelve : Learning Launch
SECTION VI| Leading Growth and Innovation un Your Organization.Permalink : http://www.acteursfpl.paysdelaloire.fr/pmb/opac_css/index.php?lvl=notice_display DESIGNING FOR GROWTH : A DESIGN THINKING TOOL KIT FOR MANAGERS [texte imprimé] / Jeanne LIEDTKA ; Tim OGILVIE . - COLUMBIA BUSINESS SCHOOL PUBLISHING, 2011 . - 227 p.
ISBN : 978-0-231-15838-1 : 32 euros
Catégories : DESIGN THINKING
INTELLIGENCE COLLECTIVERésumé : Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Contents :
SECTION I| The Why and How of Design Thinking :
... Chapter One : Why Design ?
... Chapter Two : Four Questions, Ten Tools
SECTION II| What is ?
... Chapter Three : Visualization
... Chapter Four : Journey Mapping
... Chapter Five : Value Chain Analysis
... Chapter Six : Mind Mapping
SECTION III| : What if ? :
... Chapter Seven : Brainstorming
... Chapter Eight : Concept Development
SECTION IV : What wows ? :
... Chapter Nine : Assumption Testing
... Chapter Ten : Rapid Prototyping
SECTION V| What works ? :
... Chapter Eleven : Customer Co-Creation
... Chapter Twelve : Learning Launch
SECTION VI| Leading Growth and Innovation un Your Organization.Permalink : http://www.acteursfpl.paysdelaloire.fr/pmb/opac_css/index.php?lvl=notice_display Exemplaires (1)
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